The Reality and Characteristics of E-commerce in Inland Aquaculture in China:

A case study of the Aqua culturists from Jiaxing City, Zhejiang Prov. and Taizhou City, Jiangsu Prov.

Abstract

In this paper, we studied inland aqua culturists’ use of E-commerce in seven cases from two different regions in China. We clarified their use of e-commerce as a new circulation channel and a new model of sales and marketing. By means of investigating their situations, we analyzed characteristics of their use of E-commerce models.