Consumption and perception of “vitamin chikuwa” by residents of Nagano Prefecture

Abstract

The aim of this study is to understand the consumption of “vitamin chikuwa” by Nagano residents and their perceptions of the food. Based on a questionnaire survey, about half of the residents consume this product at least once or twice a month. The product is primarily cooked in stews, oden, or isobe-age. Based on the active consumption trend and the fact that 70 years have passed since its first distribution, many have recognized it as a traditional, local product that is integral to Nagano Prefecture’s diet and food culture, even though it is mass produced by manufacturers outside the prefecture.