Analysis of "the rice business marketing" by the function allotment of Agricultural Cooperative and affiliates.

Abstract

While direct sales of brown rice by Agricultural Co-operatives is expanding, an affiliated company Manages the rice milling plant the agricultural Co-operatives, and the group of Agricultural Co-operatives is rewarded with good results by direct sale of polished rice, mainly to a commercial vendor in a metropolitan area of Yamagata Prefecture. In this report, I clarified the following points using Agricultural Cooperatives A in Yamagata Prefecture. As an example. As a result of the inspection, A big contribution to profits and total sales and Improvement of the production farmer amount of payment can be seen in the advantage provided by regional differences in between the metropolitan area and Production district. The process l recommend bypasses intermediaries by directing selecting rice stock from the neighboring prefecture and blending it with locally produced rice to create a low cost product and sell it directly in the metropolitan area through Agricultural Cooperatives A without the aid of the National Federation of Agricultural Cooperative Associations Prefectural Headquarters. A match of A group business of Agricultural Co-operatives is showing the aspect of "rice-cleaning mill of Agricultural Co-operatives" which became united with the surrounding Agricultural Co-operatives already, and it can also be said the new type of "rice business marketing".