2018 Volume 35 Issue 2 Pages 9-16
This paper focuses on N instant noodles company’s Chinese marketing channel strategies. N company was founded in Guangzhou and Shanghai in the 1990’s to produce instant noodles for sale into the Chinese market. Recently they are expanding their items due to the changes in Chinese diet, and also conducting sales promotions such as testing events. On the other hand, N company faced problems of low profits, because of the various high costs of selling products at Chinese and foreign big chain supermarkets for Chinese business practices. So, N company addresses these problems to expand sales not through “Modern channels” such as big chain supermarkets but through “Traditional channels” such as individual stores, school supermarkets and so forth. To facilitate the collection of bills and physical distribution for sale into “Traditional channels”, N company deals with the firms and wholesalers.
