2020 Volume 37 Issue 2 Pages 1-9
Recently, a community-based farming corporation has started to introduce tourism into its management. However, the corporation isn’t dealing with it in a determined way due to lack of a precedent and knowledge about an attitude of travel agent’s employees. The purpose of this study is to clarify the travel agent’s evaluation of agriculture and a rural area and its related issues, from the standpoint of providing the corporation with a guideline.
Through the analysis of the attitude of travel agent’s employees in charge of travel planning, I got the knowledge about their evaluation below. 1) Activity to be incorporated into agritourism, 2) Handling of agritourism, 3) Activity of a rural area and its vicinity and 4) Agritourism in the Tohoku region. In addition, it is clarified that considerable number of the respondents hope to utilize the activity that develops deeper understanding of a rural area and that, at the same time, the respondents who hope to do so have some tendencies on travel planning like trying to allocate more time for visiting a rural area.
The corporation will be able to achieve its development through activities related to tourism by making the most of the findings of this research, such as the fact that travel agents expect the Tohoku region’s strength as tourism destination to more than make up for its drawback as far as its geographical location and natural environment are concerned.
