Abstract
In this paper, IDO Agriculture Producers’ Cooperative Corporation (IDO APCC) is investigated as a good case study model of agricultural revitalization in the Great Tsunami damaged area on March 11.2011. IDO APCC is a one villageone farm agricultural cooperative corporation, and was established by fifteen farmers who suffered from the disaster in order to reconstruct local agriculture and village. In addition, as shown in its corporate philosophy, IDO APCC aims to achieve the development of sustainable and efficient regional agriculture to become a revival symbol of agriculture and community. In various farming activities of IDO APCC, Production strategies and marketing strategies is especially characteristic as below. The production strategy mainly consists of the introducing new technologies such as the direct-seeding rice cultivation to realize achieve labor-saving and high-efficient rice production, and utilizing the surplus labor in rice production to achieve a year-round production of horticultural crops like green onion and tomato. On the other hand, the marketing strategy is characterized by branding “IDO Green Onion” and obtaining the certification of G-GAP in order to expand sales and market channel. In addition, IDO APCC’s various local activities for the reconstruction of villages, namely IDO community, in the post-disaster area are also characteristic. The specific content includes holding “IDO Green Onion Festival” to activate the communication among citizens, holding Harvest Thanksgiving Festival to provide the opportunity for the local residents to meet again, acceptance of the inspection and touring to advertise the regeneration of IDO area and so on. It is a major feature that various local contribution activities have been applied to reunite communities in the post-disaster area. Finally, IDO APCC’s various activities above mentioned will provide some important inspirations on exploring the model of agricultural revitalization in the tsunami-damaged areas, on making the development of large land use farming in the area of aging and lacking labor force and on the activity of local communities’ regeneration.
