Abstract
In this study, an influence of vehicle styling impression on loudness of acceleration sound was investigated. Luxury or sporty vehicle images were presented to the subjects as the acceleration sounds were being replayed to investigate the influence. The results indicated that the subjects who drove vehicles frequently felt that the acceleration sound presented with the luxury vehicle image was louder than that with sporty vehicle image. But the loudness did not change largely in rarely driving subjects. Consequently, it was clarified that the subjective loudness changed depending on the vehicle styling and the driving frequency of the subject.