2021 Volume 2 Issue J2 Pages 295-306
The spread of COVID-19 infection has required a shift to a new lifestyle in Japan, and purchasing be-havior has changed as a result of the spread of the infection. In this study, we investigated the effects of the new coronavirus infection on purchasing behavior in Japan. In this study, we focused on the changing lifestyle, especially the purchasing behavior, and analyzed the municipalities in Ishikawa Prefecture using the big data of purchasing. The results showed that the purchasing area changed depending on the size of the municipality, and that the amount of money spent on purchases and the main items purchased changed before and after the spread of COVID-19 infection by focusing on the region, age, local purchases, and out-of- town purchases.
