2023 Volume 4 Issue 3 Pages 233-244
Aigo (Siganus fuscescens) is an underused fish species, despite being valued as a delicacy. As an algaeconsuming species, it is associated with coastal deforestation. We examined the development of local products using aigo as part of regional revitalization efforts and strategies to combat coastal deforestation in Minami-town, Tokushima Prefecture, Japan. We also explored the potential application of ChatGPT in practical initiatives during the product development process. Sensory evaluations revealed high ratings for aigo dishes, such as smoked dishes, risotto, and others. However, individual preferences for the dishes differed according to personal preferences. Additionally, we found that ChatGPT assisted in simplifying the analysis of open-text responses. Such analyses are often challenging in survey studies, and our experience suggests that ChatGPT may be a useful tool when conducting sensory evaluations and analyzing open-text responses in survey research. Overall, our findings support the potential of aigo as a local product for regional revitalization and combating coastal deforestation, although it is important to consider the diverse attributes and opinions of consumers when developing regional strategies.