A study on the usage and selection trends of large commercial facilities among residents in small and medium-sized local cities

Abstract

Due to depopulation and motorization in rural areas, the number of stores handling daily necessities in small and medium-sized local cities has significantly decreased, resulting in a loss of diversity in store choices for residents when purchasing daily necessities. This study aims to investigate the store selection characteristics of residents living in small and medium-sized local cities located away from urban areas, focusing on their shopping behavior targeting commercial facilities that handle daily necessities. The study utilizes data from KDDI Location Analyzer, which utilizes mobile phone location information, to examine and uncover these characteristics.