Analysis of tourism consumption of cruise passengers in terms of arrival and departure ports in cruise tourism

Abstract

In Japan, the acceptance of international cruises is resumed from 2022, and the number of port calls is expected to gradually recover to the level before COVID-19. In addition, the Ministry of Land, Infrastruc- ture, The New Tourism Nation Promotion Basic Plan has formulated a plan to revive Japan's cruise industry and has set goals for a recovery in the number of cruise visits to Japan. Cruise tourism is expected to become an important tourism industry in Japan. In cruise tourism, it is considered that the amount of money spent by passengers on tourism is a major factor in the economic impact of the port of call. On the other hand, the amount of money spent by passengers at the Port of Yokohama, which is often used as a departure and arrival port, tends to be lower than at other ports of call, despite the fact that passengers stop there twice for embarkation and disembarkation. Therefore, in this study, the tourist behaviour of cruise passengers at ports of arrival and departure is analysed by questionnaire surveys of passengers, and we obtain knowledge on how to make the cities that are also ports of arrival and departure more attractive to passengers for sight- seeing.