Abstract
Previous studies regarding splits in communication media suggest that communication complexity considerably affects media splits. In light of minimizing company expenses, we have proposed a media split model for inter-regional business communication. This model lies between one time face-to-face communication and multiple telecommunication. Communication complexity for each OD pair is described by the Weibull distribution function and reflects demographic factors. The media split model demonstrated a better fit for inter-regional trips and telecommunication than the conventional gravity model. Further, simulation analysis established that differences in communication complexity distributions generate differences in elasticity among OD pairs.
