Abstract
The object of this study is to construct a structural model of citizens' consciousness on recycling behavior. Questionnaires designed to quantitatively grasp factors relevant to the recycling behavior were sent for residents living in Itabashi Ward. Referring a model previously proposed on environmental behavior, the authors designed the hypothetical model on the recycling behavior focusing on the separation by the residents. According to the path analysis, an improved model was proposed and factors that must determine the behavior were clarified. The ratio of participation and the determinant factors in the proposed model were also analyzed by demographic factors. The authors made suggestions on PR for recycling based on the obtained results.
