Abstract
An electronic toll collection (ETC) system began operating in Japan in March 2001. However, only a very small percentage of vehicles in Japan have in-vehicle ETC transmitters. This research seeks to determine what sorts of ETC promotion programs and ETC features will motivate drivers to purchase the in-vehicle transmitters. Stated choice experiments were conducted using an Internet-based questionnaire. Several subjective rating questions regarding perceived attitudes on ETC system were also asked in order to categorize respondents with the similar preferences. The relationship between perceived value and purchasing behavior of transmitters are investigated by using an ordered latent class choice model.
