PROMOTING PUBLIC TRANSPORT USING MOBILITY MANAGEMENT AND VERIFYING ITS QUANTITATIVE EFFECT

Abstract

Mobility Management (MM) is a transportation management policy that adopts soft measures for the purpose of reducing car use and promoting sustainable transportation modes. MM tries to induce people to change voluntarily by means of communication. We implemented MM to promote an experimental community bus service. This project had two components: a communicative questionnaire survey conducted in the service area and a monthly newsletter. As a result comparing the initial and follow-up survey, MM produced a general increase in bus use, and induced mouth-to-mouth advertising. The results show that Mobility Management was effective in promoting bus use.