MOBILITY MANAGEMENT EFFECTS ON BEHAVIOR MODIFICATION: WALKING VOLUME FEEDBACK

Abstract

Mobility management (MM) is being used widely recently. Its main topic is environmental consciousness. However, the degree to which behavior is modified by rising health consciousness has never been examined. This study presents a travel feedback program (TFP) to encourage walking, thereby raising individual health consciousness and reducing automobile usage. A survey was administered to clarify its effects. The survey (N=78, panel data) assessed travel behavior and walking volume of Fukuyama residents, who used pedometers daily from waking to sleep.
A comparison of behaviors before and after the TFP was conducted. Results showed that daily walking increased 30%; private automobile usage per day decreased 27% through the increased use of public transportation and walking. These results demonstrate that the TFP for health promotion is an effective MM method not only for health promotion but also for behavior modification to reduce private automobile usage.