AN ANALYSIS OF THE DIFFERENCE OF EFFECT FOR MOBILITY MANAGEMENT BETWEEN DIFFERENT FOCUS POINT

Abstract

In this study, we focused the effect of “reducing car use” and “promotion of public transport” that is main goals of mobility management (MM), and analyzed whether there was a different effect on attitude and behavioral modification depending on the focus point of “reducing car use” and “promotion of public transport” for decision making by using the data obtained in the MM project for community bus promotion in Ryugasaki-city. As a result, we found that there was a different effect depending on the different focus points.