Abstract
Citizen's preference of residential site choice was examined and analyzed to reflect such preference in changing the urban form toward the realization of the sustainable society. Diversity and characteristics of preference were examined by questionnaire survey for the residents who have moved within the last 10 years in Usutunomiya City. Three major factors of residential condition were determined based on the factor analysis of the importance recognition of 26 characteristics of residential condition in the decision of moving. The residents were classified into 6 groups by using cluster analysis of the factor score. Moving behavior and characteristic of each group were analyzed. The relative importance of 7 residential characteristics were analyzed by a choice experiment and compared among 6 groups of the resident.