Abstract
We design a model to examine the relationship between the evaluation of value connected to others and the motivation for environmental conservation activities by using structural equation modeling with questionnaire data from residents living in the area around Hayasaki-naiko. The proposed model shows that residents who are attaching to the community and having high ties with others outside the area are evaluating the value as a place of connection to others for Hayasaki-naiko, and that residents who are evaluating the value of connecting to residents within the community and visitors / tourists are strongly motivated to pursue their environmental conservation activities, and that it is better to encourage the motivation for supporting event such as environmental education by aiming for connecting to residents within the community rather than connecting with visitors / tourists.
