A CAUSAL ANALYSIS OF THE DECISION-MAKING PROCESS OF GREEN CURTAIN IMPLEMENTATION: THE INFLUENCE OF PERCEPTION ABOUT GREEN CURTAINS IN TOWN

Abstract

 This study examines the perceptions about green curtains in towns, and their influence on the decision-making processes of green curtain implementation at home through the relationship with nearby residents. The analysis was performed using structural equation modeling with questionnaire data from residents of two cities. The proposed model shows that the gratification derived from the cultivation of green curtains increases residents’ willingness to implement green curtains, while the cost awareness suppresses their willingness to do so in both cities. Furthermore, residents’ perception about green curtains in towns, as well as their relationships with other nearby residents, enhances the gratification derived from cultivation, and the shielding and cooling effects, but it does not affect cost awareness. The shading and cooling effects also increase their willingness to implement green curtains, though only in Fukuchiyama. In addition, by conducting a comparative analysis of two groups—those who have and those who have not experienced green curtain implementation—as well as a comparative analysis of implemented and non-implemented groups of green curtains this summer, we considered the differences between the factors that affect the implementation of green curtains and the factors that led to their lack of continuous implementation by the residents of the two cities.