CHALLENGES IN PROVIDING INFORMATION ON CLIMATE CHANGE RISK: SEGMENTATION OF THE TARGET AND CLARIFICATION OF INFORMATION CONTENT

Abstract

 The aim of this study is to consider effective information provision measures to promote understanding and action on climate change risk. We conducted a focus group interview for the purpose of clarify the contents of the providing information according to each target who are divided by the attitude toward global warming. As a result, it shown that people who are realize and warn of the risk of global warming have scientific knowledge on the mechanism and effects of global warming, however they doesn’t know about mitigation and adaptation measures. Therefore, it is important to provid information about the connection of effect and countermeasures. Skeptical people obtain skeptical information on global warming from non-conventional media and tools, which might disrupts understanding of global warming and supresses countermeasures. The importance of providing scientific knowledge from reliable sources for them was suggested. People with low interest do not realize global warming and it is difficult for them to feel reality of global warming by information provision. It was suggested that it is important to consider the policy to promote action by providing informaiton about adaptation measures as individual response to effects such as heat and flood.