A STUDY ON PUBLIC AWARENESS FOR SOURCE SEPARATION OF MUNICIPAL SOLID WASTE IN CHANGSHA CHINA

Abstract

 A questionaire survey on public awareness of source separation was conducted in the city of Changsha, the capital of Hunan province in the Southern China. Respondents of the survey were collected in two ways, by a face-to-face interview on street and by SNS. In the SNS survey and the face-to-face survey, 235 and 117 samples were collected.

 As a result, goal intention has a highly correlation with environmental risk recognition and responsibility attribution in both surveys, but the factors related to behavior intention are different according to the way of the survey. For behavior intention, social norm, goal intention, and cost benefit recognition are affected according to the attribute of respondents in each survey. In respondents with higher educational background, the recognition of environmental risk tends to connect with goal intention, and social norm tends to connect with behavior intention. Those results will be useful for examining what kind of measures are effective depending on the attributes of the target group when enhancing the goal intention or behavior intention of source separation.