FACTORS AFFECTING WILLINGNESS TO INTRODUCE ELECTRIC VEHICLES IN COMPANIES

Abstract

 This study conducted a questionnaire survey to understand the actual situation of the introduction of electric vehicles (EVs) in companies and to identify the factors that affect the willingness to introduce EVs in companies. Results of questionnaire survey shows that there is a significant relationship between the introduction of EVs and the acquisition of ISO14000 series. The results of structural equation modeling shows that the evaluation of EV’s function has the largest impact on the willingness to introduce EVs. In addition, the execution of corporate social responsibility and the evaluation of the effect to improve company image by the introduction of EV are significantly affected the willingness to introduce EVs in companies. Multi-group covariance structure analysis shows that impact of the evaluation of charging station has significantly larger in the group that used company cars frequently. Further improvement of power supply function of EVs and publicity of charging stations would be effective in promoting EVs in companies.