Abstract
The purpose of this paper is to highlight the importance of people's response and their perceptions of urban flood to establish effective policies and strategies for disaster management. Tulungagung Regency, Indonesia, was focus of the study. The data were obtained from field investigation and interview survey. It is interesting to note that most of respondents recognized themselves to be in high risk of flood, however they prefer staying at home rather than evacuation during flood event. They voluntarily establish emergency countermeasures. The study revealed that overall, attitudes towards urban flooding in this study area was positive, although knowledge of their flood prevention and flood risk was poor. Therefore, the information obtained on the perceptions both of flood disaster and flood risks could be more effective tools in the hands of policy makers in determining the appropriate strategy for disaster prevention, particularly in sustainable urban flood management.
