2023 Volume 79 Issue 22 Article ID: 22-22041
This paper analyzes the impact of intention to promote bus use and regional exchange by information provision. Especially this research is focusing on to browse pictures in the bus car which was taken in several decades ago in the region of bus route. This paper describes the analysis results using interview survey data which was conducted in Yusuhara town, Kochi prefecture by showing the pictures of Yusuhara town to respondents. Based on the collected data, structure of intention on bus use and regional exchange was analyzed by applying structural equation model. Structural equation model is developed by following the structure of AISAS model which is describing the flow of intention from Attention, Interest, Search, Action and Share. Estimated model showed the possibility of bus use promotion by introducing picture browse service. Regarding on intention of regional exchange by the picture provision, estimated model described that intention to tell for sounding people such as family, relatives and neighbors possible to be also promoted. This paper showed the possibility of picture browsing services in the bus car to promote on both bus use and regional exchange which is important factors to revitalized public transportation use at mountain and rural area in Japan.
