2023 Volume 79 Issue 27 Article ID: 23-27022
The purpose of this study is to examine the method of analyzing producer behavior using the hypothetical behavior method by selecting the industry of the survey subjects. The target of the study was the travel industry, and questions were asked regarding the additional fees that could be added to the price of travel to reduce the risk of death from the novel coronavirus. The mean value of the amount of additional fees that would be acceptable ranged from 700 yen to 4,700 yen, and the median from 100 yen to 3,800 yen, for a 20% to 80% reduction in the risk of mortality. The results suggest that it is necessary to include company information in the hypothetical situation and to derive evaluation results with the influence of personal attributes set to zero.