A BASIC ANALYSIS ON RELATIONSHIP BETWEEN “SUBJECTIVE MEANINGS OF TRAVEL-BASED MULTITASKING” AND INTENTION TO SHORTEN TRAVEL TIME

Abstract

 The effect of travel-based multitasking on reducing the disutility or increasing the utility of travel has conventionally been examined based on the activity types and tools. This study referred to individuals’ “reasons” for conducting travel-based multitasking and “perceptions” toward multitasking as “Subjective Meanings of Travel-based Multitasking” (SMTM) and examined what kinds of SMTM have the effect on reducing the disutility or increasing the utility of travel. The result of investigation on relationship between SMTM and intention to shorten travel time shows that travel-based multitasking contributes to the desire to maintain travel time in the case that the multitasking is conducted for the purpose of not “passing the time” but conducting the activity itself “because I want to conduct”, and to the desire to shorten it in the case that the multitasking is conducted for the purpose of “passing the time” or is not conducted “because I want to conduct.” It can be guessed that only in the former case multitasking has the effect on reducing the disutility or increasing the utility of travel.