2024 Volume 80 Issue 20 Article ID: 24-20079
In sports tourism, it is important to quantitatively understand the relationship between watching sports and staying in town. In this study, we analyzed the characteristics of the stay in Kashiwa City, Chiba Prefecture, before and after watching a J-League game using two types of cell phone location data. The analysis of cell phone location data, which provides aggregate data on the number of visitors, shows that the number of visitors has a positive effect on the number of people who stay at the station nearest to the stadium. The analysis also showed that the number of people stay at the nearest station decreased when the distance between the stadium and the station was greater. The analysis of cell phone location data, which can be used to track individual behavior, showed that the day of the week, weather, temperature, and the start time of the game had an effect on the time spent before and after watching a J-League game. When the start time of the game was earlier, people spent more time at the around nearest station after the game.
