ANALYSIS OF ATTITUDES TOWARD STAYING IN THE CITY CENTER BEFORE AND AFTER WATCHING J-LEAGUE GAMES

Abstract

In this study, we conducted a questionnaire survey of J-League game-goers in Kashiwa City, Chiba Prefecture, to understand their behavior and attitudes toward staying at the stadium before and after the game. On game days, many people go directly from the station to the stadium and return directly after the game. Satisfaction was shown to affect the time spent at the stadium, especially before the game. The correlation between the time spent at the stadium and the amount of money spent at the stadium suggests that efforts should be made to increase the level of satisfaction when the J-League is in session. The results also showed that there was a difference in the level of satisfaction between home supporters and away supporters. Away supporters were less satisfied with the “availability of tourist information around the stadium” and the “quality of stadium food”, which had a significant impact on the overall satisfaction level on J-League days. The lack of stadium gourmet food available at away seats and the lack of tourist information that integrates the stadium and the city are issues that need to be addressed.