EXPERIMENTAL STUDY ON KAIKE COASTAL ENVIRONMENT IMPROVEMENT PROJECT BY CONTINUOUS TCM AND CONJOINT ANALYSIS WITH EVALUATION BY VISITERS

Abstract

 In this study, we determined how visitors feel coastal landscape by sensible elements with results from conjoint analysis evaluation which we have been done from 2011 and continuous evaluation by TCM for a coastal improvement project. By calculation of project value by TCM, we found that project value increases in case there is an effect of landscape improvement by new spatial expanding. On the other hand, project value remains constant in case there aren't any new improvements. Our results also shows satisfactory degree of users on social capital improvement is clearly related to enhancing degree of improvement. The result of calculation by conjoint analysis shows WTP increases by improvement of height of coastal protection facilities.