A Proposal of Intervention Measures Based on Applied Behavior Analysis against Littering Behavior of Individuals: Discussion from a historical viewpoint

Abstract

The purpose of the study was to review previous littering behavior of individuals and its measures in the history of Japan, and propose more effective psychological measures based one the review. First, the history of trash in Japan was discussed. The patterns of littering behavior of individuals ware classified, and its measures were classified accordingly to whether the measure is a (1) restrictive or (2) economical method. Littering behavior of individuals was re-define, and the limitations in “economical methods” that have mainly been used against littering behavior of individuals in recent years in Japan were discussed.

For improvement in littering behavior of individuals, it is important not to simply use economical measures but to use various measures based on applied behavior analysis such as token economy, educational training, environmental arrangement for appropriate motivation represented by feedback, and physical environmental arrangement associated with appropriate littering behavior.