ANALYSIS OF ACCESS AND PURCHASE BEHAVIOR OF AN INTERNET SHOPPING SITE BY INTERACTIVE GRAPHICS AND NETWORK VISUALIZATION

Abstract

Nowadays, "big data" are almost automatically assembled and stored in all fields of human activities beacuse of the development of computation and communication technologies. Although the importance of utilizing "big data" and some examples describing the final results of their success are given in various books and references, details of the analysys processes are not easily accessible. This paper describes details of analysing "big data" given from an internet golf goods shopping site. We use interactive graphics and graph visualization software for analysing them and show the usefulness of these techniques.