DISTRIBUTION STUDIES
Online ISSN : 1884-6092
Print ISSN : 0914-9937
ISSN-L : 0914-9937
Consumer Satisfaction Communication: The Production of Assimilation Effect by Celebrity Endorsement Advertising
Masaya OTA
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JOURNAL OPEN ACCESS

2014 Volume 2014 Issue 34 Pages 1-15

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© 2014 Japan Society for Distributive Sciences
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