A study of Possibility of Application of Deep Learning to Consumer Purchase Behavior

Abstract

In this study, we focus on consumer purchase behavior, and apply deep learning which is a machine learning method to have a high profile in recent years to marketing data. Deep learning has high distinct ability in the field of image or document analyses, then deep learning is expected to apply the other research areas. In this study we predict consumers' purchase activity from purchase or related data by using plural deep learning models, i.e. deep neural network and convolutional neural network. From our result of analyses, we discuss the characteristics of our models and possibility of applying model.