Repeat Purchase analysis in EC Site by Considering Customer's Lifestyle

Abstract

In this st udy, we analyze repeat purchase behavior of new customers in an EC site using purchase records of all customers and questionnaire response s with respect to life style from partial customers. W hen we analyze using data, use only common variables that are obtained from all object s, conventionally, However, like as this study, there a re some case that some variables were obtained from partial objects. For these data, data fusion technique, which integrates plural data, is focusing. In this study we use same nature technique, we use lifestyle questionnaire from partial customer s to anal yze all customers' lifestyle. Then, we estimate a lifestyle of each customer using above questionnaire and common variables. Moreover, we analyze repeat purchase behavior to investigate the effect of variables and to consider the effect of estimated lifestyle.