Abstract
In this paper, we analyze the bidding strategy of Internet advertising which has been rapidly growing in recent years. In this paper, we focus on the advertisement auction displayed on Facebook which is a representative social networking service (SNS). In such a platform, the system automatically bids according to the setting of the bidding conditions and only the result of winning bids is reported to the client, so the mechanism of the bidding cannot be clearly grasped. In this research, from the bidding condition and the available bidding results, we evaluate the relationship between the bidding conditions and the bidding situation. Through such analysis, it is thought that
https://ror.org/03qvqb743 
