Aohata Kuchidoke Frozen: Exploring the Development of a Unique-Textured Frozen Fruit

Abstract

Fruit consumption in Japan is significantly lower compared to G7 countries, particularly among young and middle-aged demographics. This is primarily due to factors such as perishability, high cost, and the effort required for preparation. Conventional frozen fruits have faced challenges with thawing, texture, and flavor. To address these issues, AOHATA Corporation developed a unique “soft-freezing method,” an application of osmo-dehydrofreezing, and launched the “Aohata Kuchidoke Frozen” series in March 2023. This product is designed for immediate consumption directly from the freezer, offering a soft texture and rich aroma without the need for thawing.

Evaluation of “Kuchidoke Frozen Strawberry” demonstrated lower breaking force and initial elastic modulus compared to conventional IQF strawberries through mechanical property analysis, confirming a softer and smoother texture. Sensory and aroma component analyses revealed a rich fruity and sweet aroma with less acid and frozen odor. Significantly less drip loss upon thawing was also observed compared to IQF. These findings indicate that “Aohata Kuchidoke Frozen” overcomes the drawbacks of traditional frozen fruits, providing a new option for easy and healthy fruit intake. This product is expected to meet the needs of modern consumers seeking health consciousness and convenience, contributing to an improved quality of dietary life.