Relationship between patient orientation and job satisfaction or organizational commitment in healthcare-providing organizations

Abstract

Despite the importance of the concept of patient orientation in healthcare organizations, there are very few empirical studies on the topic and no studies on the relationship between patient orientation and job satisfaction or organizational commitment. The present study is an empirical research that seeks to explore the relationship between patient orientation, job satisfaction, and organizational commitment in registered pharmacies. We administered an online survey to 400 pharmacists, measuring various composition concepts based on approaches employed in prior research, using structural equation modeling to assess structural effects. The results demonstrated that individual patient orientation affected organizational patient orientation, mainly through job satisfaction. In addition, in terms of organizational commitment, job satisfaction is found to exert an extremely strong effect in comparison with organization-wide customer orientation. Furthermore, minor deviations between individual and organizational patient orientations directly affect organizational commitment positively, whereas interpersonal relationships have an indirect and positive influence through the medium of job satisfaction.