Abstract
The purpose of this study is to reveal the change in consciousness of local residents caused by farmers' restaurants enterprises, which have been attracting attention as part of the entrepreneurial activity among farmers. First, we selected two farmers' restaurants for analysis. One was located in rural area and the other was located in residential area. Next, we carried out a questionnaire survey concerning recognition, visit frequency, and change in consciousness about the farmers' restaurants among local residents. As a result, many local residents in the rural area recognized the farmers' restaurants and visited frequently. In the residential area, some residents did not recognize the farmers' restaurants. However, it was found that farmers' restaurants had affected their consciousness.
