Clarification of the Evaluation of the MARUDORI System by Citrus Farmers

Abstract

This study examines determinants of preference and non-preference for the MARUDORI system in farming, which has been touted to have several benefits. We used the Evaluation Grid Method to identify what the users—the citrus farmers who use the MARUDORI system—find attractive about specific features. Results of the interview surveys show that principal determinants of preference are labor load and quality of citrus produced. This suggests that farmers accept the features of the MARUDORI system that help reduce workload and produce good results. Principal determinants of non-preference are related to the problems in installing and operating the system, including lack of instruction and risk of failure. These factors need to be resolved to further the usage of the MARUDORI system.