Valuing Rural Recreation Benefits of Jike-Furusatomura Village

Abstract

The zonal travel-cost method was used to value non-market recreation benefits derived by visitors to Jike-Furusatomura village in the northernmost of Yokohama.
A visitation frequency function which explains the number of visitors in each zone and a demand function for the village as a recreational area were estimated, and a result, in terms of consumer surplus, is presented for all informal recreation visitors. The total economic value of recreational benefits was estimated at approximately 80 million yen annually.