Preliminary analyses of eye movement data in Web information seeking

Abstract

The authors have conducted a user study for 11 undergraduate students in order to understand information seeking behaviors on Web. The participants were assigned two types of information seeking tasks, Informational task and Transactional task, where each task takes 15 minutes. This paper reports preliminary analyses of eye movement data during conducted tasks. Two types of the analysis are shown. One is an analysis based on manual coding for area of interests. The other is based on fixation analysis of rough block assignments into some of display areas.