Abstract
The paper reports that book purchasers suppose what gain from books under the situation where contents of e-book and print book are not identical. This report examined what is purchasers’ point of focus at the time of purchase along with their purpose by using stories on buying books and checklist of criteria.
We recruited 14 university students. As a result，the price was the only criteria selected by 5 or more participants in all the 4 tasks．In general, we observed that different genres of books and reading purpose resulted in the change to participants’ point of focus.
