Development of Social Networking Service Introducing Favorite Things

Abstract

　In this paper, we describe a social networking service (SNS) named “Favorything” that opens the users' favorite things to the public on the Internet and connects with others. Recently, many SNSs are widely spread, but there are no services specialized for users' ownership. In our service, users with same preferences focus on their own "things", which are added value as a new business model. We released this service on the net and show examples actually used.