Abstract
It is a very critical factor for getting of strategic advantages in competitive market that a firm collects, processes and distributes the information of high quality. So we need to develop the method to enhance information quality. This paper tries some introductory discussions with intent to contribute to development efforts for it. First, we make inquiries into the importance of developing the conceptual scheme and it's characteristics. The evaluation of information quality is subjective because of user's interests, his or her context to decision-making, experiences and so on. Therefore, we need to develop any evaluation map of information quality. This paper examines the characteristics of such a map. After depicting aspiration level of information quality, we must start any action for improving information quality. Secondly, this paper examines some approaches for it.
