The Integration and Embedding of the Online Community into the Consumer Product Development and Diffusion(<Special Issue>Fashion・Diffusion in the Internet Era)

Abstract

The consumer driven online process of the product development is the emerging subject of the business literature in these years. Roots of those issues are often found in two research field, the user innovation literatures and the study on the open source software. With enormous volume of former works, a considerable amount of contribution has already been made on the matter Nevertheless, the practical launching of these types of product development business model have been relatively rare, yet. It seems that there is something as bottle neck in practical application. So, this paper quests the factor which interferes the application of this business model.