Launching a New Business and the Structural Change of Meaning Network : A Consideration on the Cases of "Hatsune Miku" and "Kurozu"(<Special Issue>Fashion・Diffusion in the Internet Era)

Abstract

In the process of business evolution, the certainty or order of market is often disturbed by various emergent factors. Similarly, the uncertainty or disorder of market is often resolved through the formulation of chain of various activities. From the point of view of meaning network, this phenomena represent the structural change of the network, including the change of its boundary. Based on the two case studies, this paper considers the promise of meaning network approach to the business evolution.