Abstract
Panasonic announced its new vision for the year of 2018, the 100th anniversary of its founding as becoming the "No.1 Green Innovation Company in the Electronics Industry," in January 2010. In the vision, the company accelerates the group-wide initiatives for global environmental issues including climate change and resource depletion as two key pillars, aiming to integrate contribution to the environment with business growth by making the "environment" central to all business activities without any exception. This article describes Panasonic's plans to accelerate its environmental management, two major initiatives of CO_2 reduction and resources recycling and the measurement to visualize its efforts for 2018.
