Methodological Considerations in Text Mining : Analyzing the Diffusion of Innovations on the Basis of E-WoM(<Special Issue>Linguistic Approach to "Information and Management" Research)

Abstract

This article discusses some methodological considerations about using Text Mining technology. We interpret the result of Text Mining, based on New Institutional Theory. As a result, we made clear that sign representation is the leverage point in an understanding either isomorphism or differentiation. Moreover, we designate the diffusion of innovations as to be common sign representations. Finally, we suggest the method of Text Mining as how to analyze the diffusion process.