The i-mode Mobile Internet Service : The Viewpoint of a Project Manager(<Special Issue>Smart Mobile Innovation)

Abstract

NTT DoCoMo's i-mode is a mobile internet service that started in 1999, the first in the world. Author Enoki was a project executive who developed the i-mode service at NTT DoCoMo. This paper explains how Enoki became the project executive, and why he head-hunted Mari Matsunaga and Takeshi Natsuno, who became strategic people in the i-mode project. Furthermore, this paper examines what the project executive was thinking through each project process.